PPC For Local Business

PPC advertising is a fast, targeted method of marketing to potential local customers. You can advertise to a very specific geographic region and even change your message from region to region.

Here are some good ideas for helping to target your local PPC traffic.

Geo-target to a specific area by creating advertisements that appear when users are searching for generic terms from a specific location. For example, a user lives in the same town as your business and searches for “cleaners;” your ad will appear based on the region from which the user is searching, but will be different for someone searching a region 50 miles away.

Areas sizes differ anywhere from a small radius around your local address to a major city, a metropolitan area, or an entire state. In fact, your ad can even specify how close your business is to a searcher’s current location. Also, with geo-targeted campaigns, when you select a specific city, metropolitan area or state, the ad has a fifth line (moniker) that names the location, which increases click-through rates substantially. 

Mobile Ads are specifically designed for placement on electronic mobile devices.  You can even select specific networks on which to advertise. The most significant feature of a mobile ad is the “Click-to-Call” setting – which gives the mobile user the ability to dial your number with one touch, once they have found your business.

Use Geographical modifiers to create ads that display when specific keywords are searched with a geographical modifier. For example, using a term like ’Antioch Cleaners’ in your ad is specific and will draw local traffic.  Local searches are highly targeted and your ad will be displayed to potential customers who are looking for exactly what you have to offer, and know they can get it close by.

Google Maps Ads are local business advertisements that show up on the Google Maps platform when a customer searches in your region using the keywords you have chosen. Your ad will appear with other local business listings, but you have the option to create a unique “Map Pin” with your logo or business colors that stands out from the other mapped locations and gives people more information as to why you’re the best choice. 

It is definitely worth your time to try the steps above to improve how often people find your local business when searching the internet.